News


#581relentless says "Why not?"

June 29, 2017 Kim Hopkins

Fresh off the RAAM course and back in Iowa, 2017 Solo Female Champ, Sarah Cooper, sits down with WHO's Sonya Heitshusen to share some highlights, hardships and inspiration from this epic race.  #581relentless #sarahsmiles #supercooper #raam2017 #boyisshefast #whereintheworldisvelorosa


What’s the proper send-off for a woman who’s about to compete in one of the most grueling bicycle races in the world?

June 05, 2017 Lisa Carponelli

Chocolate ice cream. Sarah Cooper confessed a long-standing tradition, which might now border on superstition. She eats chocolate ice cream before every ultramarathon cycling event. Every race. Every time. Kim and I needed to find some of the best ice cream we could get our hands on before she left town. We wanted it to be local.  We wanted it to be awesome. We didn’t have to look any farther than Ingersoll Avenue in Des Moines. After hearing Sarah’s story, Bauder’s Pharmacy and Soda Fountain donated 3 pints of homemade ice cream. (Understandably, we planned to steer clear of ‘Rocky...


Sarah Cooper's Long Road to Glory

May 30, 2017 Lisa Carponelli

Thousands of miles. Unpredictable weather. Mechanical repairs. Injuries. Fatigue.   For Sarah Cooper, that’s all in the rear-view mirror now. Her eyes are focused on the road ahead. That road will be more than 3,000 miles long. It will wind through mountain passes and along the desert floor. It will crisscross cities and towns from Oceanside, California to Annapolis, Maryland. It’s the route for one of the country’s most grueling competitive cycling events known as Race Across America (RAAM). The 10-day race kicks off next month. Cooper, a 46-year-old mom from Urbandale, is not only focused on finishing the ultramarathon...


Come on, buy the kit

April 25, 2017 Lisa Carponelli

While we’d love for you to consider one of our cycling kits, what’s more important to us is that you realize you deserve to look and feel great while riding your bike. You deserve comfortable, carefully constructed shorts specially designed for a women’s body. You deserve a proper fitting jersey. You deserve the time to take care of yourself and look kick ass while doing it.

"Kitsmas" in April!

April 11, 2017 Lisa Carponelli

What’s in the box? No, seriously, what’s in the box?! As the owners of a women’s cycling clothing company, there’s always that moment when our first shipment of the season arrives at the door. It’s a recipe that contains, in equal measure, excitement and trepidation. All our cycling jerseys and shorts start as a sketch. Kim then moves it to the computer and starts to work within the design program. We might change the color palette here or move a part of the pattern over there. Once we're satisfied, we send the graphic files to our supplier and get a small sample print....