News


Our October "Kit of the Week" Special will Chase Away Your Monday Blahs

October 02, 2017 Lisa Carponelli

Struggle with Monday mornings? Not anymore! Velorosa is excited to announce our October ‘Kit of the Week’ special. Every Monday morning this month, we will feature one of our gorgeous, great-fitting cycling jersey and short combinations. Each kit will retail at a special price for the week — $80 each for the featured jersey or cycling short OR get BOTH pieces for $150. This ‘Kit of the Week’ special is our lowest price of the year and will save you $35 off an entire kit. As an added bonus, we are throwing in a Velorosa Park IB-2 Bike Tool with each full kit purchase (cycling jersey and...


#581relentless says "Why not?"

June 29, 2017 Kim Hopkins

Fresh off the RAAM course and back in Iowa, 2017 Solo Female Champ, Sarah Cooper, sits down with WHO's Sonya Heitshusen to share some highlights, hardships and inspiration from this epic race.  #581relentless #sarahsmiles #supercooper #raam2017 #boyisshefast #whereintheworldisvelorosa


What’s the proper send-off for a woman who’s about to compete in one of the most grueling bicycle races in the world?

June 05, 2017 Lisa Carponelli

Chocolate ice cream. Sarah Cooper confessed a long-standing tradition, which might now border on superstition. She eats chocolate ice cream before every ultramarathon cycling event. Every race. Every time. Kim and I needed to find some of the best ice cream we could get our hands on before she left town. We wanted it to be local.  We wanted it to be awesome. We didn’t have to look any farther than Ingersoll Avenue in Des Moines. After hearing Sarah’s story, Bauder’s Pharmacy and Soda Fountain donated 3 pints of homemade ice cream. (Understandably, we planned to steer clear of ‘Rocky...


Sarah Cooper's Long Road to Glory

May 30, 2017 Lisa Carponelli

Thousands of miles. Unpredictable weather. Mechanical repairs. Injuries. Fatigue.   For Sarah Cooper, that’s all in the rear-view mirror now. Her eyes are focused on the road ahead. That road will be more than 3,000 miles long. It will wind through mountain passes and along the desert floor. It will crisscross cities and towns from Oceanside, California to Annapolis, Maryland. It’s the route for one of the country’s most grueling competitive cycling events known as Race Across America (RAAM). The 10-day race kicks off next month. Cooper, a 46-year-old mom from Urbandale, is not only focused on finishing the ultramarathon...


Come on, buy the kit

April 25, 2017 Lisa Carponelli

While we’d love for you to consider one of our cycling kits, what’s more important to us is that you realize you deserve to look and feel great while riding your bike. You deserve comfortable, carefully constructed shorts specially designed for a women’s body. You deserve a proper fitting jersey. You deserve the time to take care of yourself and look kick ass while doing it.