June 29, 2017 • Kim Hopkins
Fresh off the RAAM course and back in Iowa, 2017 Solo Female Champ, Sarah Cooper, sits down with WHO's Sonya Heitshusen to share some highlights, hardships and inspiration from this epic race. #581relentless #sarahsmiles #supercooper #raam2017 #boyisshefast #whereintheworldisvelorosa
What’s the proper send-off for a woman who’s about to compete in one of the most grueling bicycle races in the world?
June 05, 2017 • Lisa Carponelli
Chocolate ice cream. Sarah Cooper confessed a long-standing tradition, which might now border on superstition. She eats chocolate ice cream before every ultramarathon cycling event. Every race. Every time. Kim and I needed to find some of the best ice cream we could get our hands on before she left town. We wanted it to be local. We wanted it to be awesome. We didn’t have to look any farther than Ingersoll Avenue in Des Moines. After hearing Sarah’s story, Bauder’s Pharmacy and Soda Fountain donated 3 pints of homemade ice cream. (Understandably, we planned to steer clear of ‘Rocky...
May 30, 2017 • Lisa Carponelli
Thousands of miles. Unpredictable weather. Mechanical repairs. Injuries. Fatigue. For Sarah Cooper, that’s all in the rear-view mirror now. Her eyes are focused on the road ahead. That road will be more than 3,000 miles long. It will wind through mountain passes and along the desert floor. It will crisscross cities and towns from Oceanside, California to Annapolis, Maryland. It’s the route for one of the country’s most grueling competitive cycling events known as Race Across America (RAAM). The 10-day race kicks off next month. Cooper, a 46-year-old mom from Urbandale, is not only focused on finishing the ultramarathon...
April 25, 2017 • Lisa Carponelli
April 11, 2017 • Lisa Carponelli
What’s in the box? No, seriously, what’s in the box?! As the owners of a women’s cycling clothing company, there’s always that moment when our first shipment of the season arrives at the door. It’s a recipe that contains, in equal measure, excitement and trepidation. All our cycling jerseys and shorts start as a sketch. Kim then moves it to the computer and starts to work within the design program. We might change the color palette here or move a part of the pattern over there. Once we're satisfied, we send the graphic files to our supplier and get a small sample print....