Black History Month
Black men and women have made an enormous impact on the cycling community. Celebrate and learn more about the people and organizations featured here.
“In diversity, there is beauty and there is strength.”
– Maya Angelou
Let Diversity Bloom
At Velorosa, we believe in equity for all. We aim to empower women to feel confident and comfortable on their bikes. And we want to support a growing community of women of color who seek to enjoy cycling.
We're thrilled to collaborate with designer Ashlè Easley on our new, special edition Let Diversity Bloom Jersey. We hope that cyclists everywhere will wear it proudly and it will encourage a more diverse cycling scene. All proceeds from the sale of this jersey will be donated to the Black Girls Do Bike cycling non-profit.
Our short-sleeved jersey is designed for riders who want a high-performance top tailored to fit a woman’s body. We’re not built like men, so we need a jersey that fits our shape. A ¾ length invisible zipper adds to the streamlined effect and minimizes unwanted bunching in the midsection.
This limited-edition short-sleeve jersey will be available for pre-order from Tuesday, February 8 through February 28, 2022 with delivery expected in April 2022. All proceeds from the sale of this jersey will be donated to the Black Girls Do Bike cycling non-profit.
Meet Designer Ashlè Easley
Ashlè Easley is a Peoria, Illinois, native and a Central State University alumna. She is an established design and marketing professional and owner of Made Easley Advertising.
Ashlè moved to Des Moines in 2014 without friends or family in the area. That’s when she fell in love with the biking trails. Being able to release all her stress on the bike was pure therapy. Ashlè joined the Black Girls Do Bike (BGDB) Des Moines Chapter and instantly connected with the biking community. Through cycling, Ashlè gained friends, fitness, and even rode her first RAGBRAI in 2018.
Iowa’s cycling community has made a mark on Ashlè. Designing the Let Diversity Bloom jersey has allowed her to make an impact on a community that has made a difference in her life. She hopes to make more original designs that bring her love for design and cycling together.