We are officially a few short weeks into 2021, and so far, things don't feel all that different from 2020. (What?!?) We’re still battling a pandemic, dealing with a divided electorate and plenty of uncertainty about what the future holds. As a small business, we could not have survived the last year without your support. To all of our customers, families, and friends, 'thank you' doesn't quite seem like enough.
Despite the anxiety of our times, we are excited and focused on the future. We want to share some of the new products we’re debuting in 2021. Many of our innovations and product designs come from conversations and suggestions from you, our customers. Listening to what women cyclists want and need is at the heart of our business strategy. Our products are designed for women who ride, by women who ride. And you can bet we will be wearing ALL of this gear! We think we have a little something for everyone.
For those of you who want to update your cycling wardrobe, we are releasing three brand new design collections (see below for a teaser about what you might see in 2021! And be sure to sign up for our email list to be the first to hear and see officially!).
For those of you who like your early morning rides that tend to start on the chilly side, we’ve added matching arm warmers to our new and existing collections.
For those who might get stuck out in the elements, we've designed a high visibility rain jacket to keep you dry and seen while out on the road.
For those of you who like a little more coverage or those who prefer slightly less, we've expanded our long-sleeve jersey and tank jersey options.
And finally, a drumroll, please...
For those of you who asked, strongly suggested, and maybe even begged, we’ve developed a shorter bike short—which we’re calling the Cali Short! This short will come in our two base colors of blue or black and can be paired with any of our jerseys.
We also plan to sponsor a pretty phenomenal cyclist as she sets out to conquer the West. We can’t wait to bring you her story.
For us, that feels like the right amount of innovation to chart a new course into a brand-new year. We can't wait to hit the trails, the pavement, the gravel, or the dirt in our new gear. We can’t wait to ride with friends and in big groups again. We can’t wait to welcome new riders to the sport we love so much. We can’t wait for all the good we hope to come in ’21.
Hey 2020 ... on your left.
xo, Kim and Lisa